NFL Sunday Ticket on the World’s Biggest Screen

The NFL Sunday Ticket on YouTube and YouTube TV is the ultimate touchdown for fans who want to catch every game, no matter where they live. That’s why we took over the Sphere in Las Vegas with the first-ever multi-week campaign on the new Las Vegas mainstay.

We transformed the Exosphere into a display of NFL helmets at a jaw-dropping scale: a larger-than-life activation on the world’s biggest LED screen that turned the Las Vegas skyline into your home team’s new home.

Innovation

This was no ordinary video. From concept art to final render we developed a full CGI pipeline to handle the tri-planar projections needed to achieve the glass dome look from every side of the Sphere. That pipeline let us recreate all 32 NFL team helmets and make them float in space.

The world’s biggest screen on your smallest screen

Working with the Sphere video team, we turned drone footage into two 15-second social videos for YouTube, opening with the CG helmets for a Super Bowl–quality finish. The Instagram reel passed 100k views and 10k likes.