Do more than you thought you could

Chromebook Plus brings 2x the processing power, 2x the memory and 2x the storage. To introduce professionals, students and everyday users to this new category in a crowded retail space, we created an Attract Loop built around “do more than you thought you could” moments.

For the demo, we paid homage to the dynamic color palette of ChromeOS with a custom scheme for each pillar, a user-friendly bento box system that invites shoppers to explore, and animated “how to” vignettes that show the features in action.

Chromebook Demo 2024: Google AI on Chromebook

We then built two modern in-store demos for Chromebook and Chromebook Plus to introduce the latest Google AI features. A single, unified UI lets shoppers explore both devices intuitively, with the story tailored to each: the magic of Google AI on Chromebook Plus, and performance, security and Google tools on Chromebook. We also updated the Chromebook Plus attract loop with the new Google AI storyline.