Google

Google

Chromebook for Gaming Attract Loop & Highlights App

Chromebook for Gaming Attract Loop & Highlights App

World-building to attract gamers to Chromebook

World-building to attract gamers to Chromebook

Info

Beautiful world-building to attract gamers to Chromebook

Chromebook Demo Mode is a crucial part of the purchase funnel, educating customers while they shop in stores. We created a demo app to highlight the features of the new Chromebook Gaming laptop, the world’s first laptop tailor-made for cloud gaming.

Designers, copywriters, illustrators, animators and developers came together to craft a vivid, eye-catching experience with detailed 3D renders, sleek transitions and a user-friendly interface.

Attract loop

We also built a new attract loop with gamers in mind, calling out popular games you can play on the Chromebook and helping the laptop stand out in a crowded in-store environment.

Beautiful world-building to attract gamers to Chromebook

Chromebook Demo Mode is a crucial part of the purchase funnel, educating customers while they shop in stores. We created a demo app to highlight the features of the new Chromebook Gaming laptop, the world’s first laptop tailor-made for cloud gaming.

Designers, copywriters, illustrators, animators and developers came together to craft a vivid, eye-catching experience with detailed 3D renders, sleek transitions and a user-friendly interface.

Attract loop

We also built a new attract loop with gamers in mind, calling out popular games you can play on the Chromebook and helping the laptop stand out in a crowded in-store environment.

Chromebook for Gaming — animation 1
Chromebook for Gaming — animation 2
Chromebook for Gaming — animation 3

Services

3D renders, demo app, attract loop, animation

Client

Google

Location

In-store retail, global

Year

2022

Credits

Produced at Monks · Creative USA + ARG · Production USA + ARG + NL