McArthurGlen, Europe’s leading group of luxury designer outlets, wanted a film as premium as the brands inside its centers. The idea borrows the magic of Night at the Museum: when the doors close, the statues that decorate the centers come to life. Marble horses and golden geese wander the empty boulevards, window-shopping the high-end fashion they’ve watched over all day.

Starting from the core concept, I owned the piece end to end: art direction, key art and stills, AI generation and animation.

AI pipeline, early 2025: Midjourney and Flux (ComfyUI) for look development and stills, Veo 2 and Runway for animation, plus Photoshop retouching and After Effects FX to keep every shot consistent and on brand.