Google Pixel Pass
Google Pixel Pass
Motion design to grow subscriptions to Google’s all-in-one Pixel plan
Motion design to grow subscriptions to Google’s all-in-one Pixel plan
Info
Pixel Pass is Google’s all-in-one subscription: the latest Pixel phone, Preferred Care device protection, 200 GB of Google One storage, YouTube Premium and Google Play Pass for one monthly price. It launched in the US alongside the Pixel 6.
The goal was to drive more sign-ups. We used motion design aligned with Pixel’s graphic language of the moment to make a bundle of services easy to understand at a glance. I was Art Director, Animation Director and part of the creative direction.
Pixel Pass is Google’s all-in-one subscription: the latest Pixel phone, Preferred Care device protection, 200 GB of Google One storage, YouTube Premium and Google Play Pass for one monthly price. It launched in the US alongside the Pixel 6.
The goal was to drive more sign-ups. We used motion design aligned with Pixel’s graphic language of the moment to make a bundle of services easy to understand at a glance. I was Art Director, Animation Director and part of the creative direction.
Services
Art direction, animation direction, creative direction, motion design
Client
Location
USA
Year
2021
Credits
Produced at Monks
