Delivering the future of sports entertainment for the 2023–2024 NBA season

Google and the NBA partnered with Monks to reimagine fan engagement, creating an immersive multiplayer 3D world inside the NBA app. Fans could generate personalized avatars, style themselves in futuristic streetwear, recreate legendary dunks and compete in mini-games to unlock exclusive merchandise.

Custom avatars, exclusive content, Highlight Remixer

Built as a sprawling WebGL world, the experience gave fans a space to connect, compete and express themselves. From the locker room avatar creator to the Highlight Remixer and skill zones, every feature rewarded fandom with exclusivity, community and play. Virtual shops and leaderboards added more layers of discovery and competition.

A new benchmark for fan engagement

Pixel Arena was a never-before-done metaverse experience. By blending gameplay, customization and cultural expression, it turned passive viewership into an active, shared digital experience.