As Head of Content at Sasami, I supervised all the visual content: graphics, printed invitations, giant screens, and the editors, designers, animators and copywriters behind them.

The launch was built around the senses, in line with Fiat’s campaign for the car: feel the rain, the fire, the city, the air. We created a 360° mapping inside a giant convention room, with a stand, a dinner where even the tables and plates were mapped with visuals, and screens surrounding the whole space.