Fiat

Fiat

Fiat 100 Years Gala

Fiat 100 Years Gala

Fiat’s 100 years: mappings across Buenos Aires and a mega event

Fiat’s 100 years: mappings across Buenos Aires and a mega event

Info

As Head of Content at Sasami, I supervised all the visual content: graphics, printed invitations, giant screens, and the editors, designers, animators and copywriters behind them.

A giant event series for Fiat’s centennial, starting with mappings on the Obelisco, the Facultad de Derecho and the Teatro Colón, and ending with a mega event at La Rural.

The event had a large number of projected screens in 360° and a live show synchronized with the on-screen content, including presentations, a timeline of the company’s history, new launches and a look back at Fiat’s launches over 100 years. The creative and copywriting work was a big part of the job, and I supervised it all.

As Head of Content at Sasami, I supervised all the visual content: graphics, printed invitations, giant screens, and the editors, designers, animators and copywriters behind them.

A giant event series for Fiat’s centennial, starting with mappings on the Obelisco, the Facultad de Derecho and the Teatro Colón, and ending with a mega event at La Rural.

The event had a large number of projected screens in 360° and a live show synchronized with the on-screen content, including presentations, a timeline of the company’s history, new launches and a look back at Fiat’s launches over 100 years. The creative and copywriting work was a big part of the job, and I supervised it all.

Services

Head of Content: creative direction, event graphics, screen content, scripts

Client

Fiat

Location

Buenos Aires

Year

2019

Credits

Produced at Sasami