Citroën

Citroën

Citroën C5 Aircross Virtual Launch

Citroën C5 Aircross Virtual Launch

A virtual launch with holographic-style effects, made live

A virtual launch with holographic-style effects, made live

Info

As Head of Content at Sasami, I supervised all the visual content: graphics, printed invitations, giant screens, and the editors, designers, animators and copywriters behind them.

The event was produced in Sasami Virtual Studio, where I also supervised the shoot on set: framing, what the camera showed and the lighting, all part of the final visual finish.

One of the virtual events we produced during the pandemic. The event was fully live, and we timed pre-recorded clips to match what happened on set, so things looked like they were drawn on screen and then materialized in the studio, or floated in mid-air. We used the same trick of escaping-from-the-screen effects across many Sasami Virtual Studio projects.

As Head of Content at Sasami, I supervised all the visual content: graphics, printed invitations, giant screens, and the editors, designers, animators and copywriters behind them.

The event was produced in Sasami Virtual Studio, where I also supervised the shoot on set: framing, what the camera showed and the lighting, all part of the final visual finish.

One of the virtual events we produced during the pandemic. The event was fully live, and we timed pre-recorded clips to match what happened on set, so things looked like they were drawn on screen and then materialized in the studio, or floated in mid-air. We used the same trick of escaping-from-the-screen effects across many Sasami Virtual Studio projects.

Services

Head of Content: creative direction, event graphics, screen content, scripts

Client

Citroën

Location

Virtual event

Year

2020

Credits

Produced at Sasami