Extending Assassin’s Creed’s world-building into XR

Ubisoft and Assassin’s Creed are known for transporting players into meticulously detailed historic eras. To build anticipation for Assassin’s Creed Shadows, a series of immersive XR experiences launched alongside the game trailer, letting fans step directly into 1500s Japan.

Real-time 3D, instantly on mobile

Sengoku-era castles, waterfalls and bustling harbors were rebuilt as highly detailed real-time 3D environments in AR. Each build runs in the browser with no app download, and every environment was packaged under 100MB for instant access on mobile.

History you can walk into

Players explore historic landscapes, encounter samurai and shinobi, and meet the characters who shaped Japan’s Sengoku period. Together with our Paris experiences on Google Maps, the project merged past and present into a single immersive journey and was named a 2025 Webby Awards Honoree for Best Partnership or Collaboration.