As Head of Content at Sasami, I supervised all the visual content: graphics, printed invitations, giant screens, and the editors, designers, animators and copywriters behind them.

For the Russia 2018 World Cup we dressed the large convention center where the Argentine national team stayed and trained. It started as a bare concrete block, and we turned it into a team home with graphics, architecture and design working together.

The range of pieces was huge: fixtures, giant outdoor graphics with the players dressed as gladiators, and tiny pieces for the players’ bedside tables. We also themed the locker room, the dining room, the hotel corridors and even the elevator.